Nowruz, the Persian New Year, holds a special place in the hearts of all Iranians. Rooted in ancient traditions, its cultural and historical significance is undeniable.
As we approach this joyous occasion, a wave of cherished memories washes over us, rekindling the warmth of family gatherings filled with laughter and merriment. Nowruz also carries a message of renewal, promising brighter days ahead and dispelling the darkness of the past. It instills hope and reminds us of the cycle of rebirth, beautifully symbolized by the tradition of “Khaneh-Tekani” (spring cleaning). This age-old custom serves as a prelude to spring’s arrival, a time of rejuvenation and liberation from all that is old and gloomy. It’s an invitation to shed negativity and embrace the new with optimism and hope.
Given the profound sentiments associated with Nowruz, it has become a pivotal moment for businesses and organizations. It presents a unique opportunity to leverage the spirit of the season and utilize promotional gifts to enhance brand visibility and strengthen customer relationships.
Promotional gifts offer a platform for businesses to transcend the conventional buyer-seller dynamic and cultivate a deeper connection with their audience. It’s an opportunity to demonstrate genuine care and create a positive, memorable experience for their customers.
These gifts are typically presented during special occasions, and Nowruz stands out as one of the most significant. Companies with sound financial standing and dedicated marketing budgets recognize the value of Nowruz promotional gifts and invest in them strategically.
Nowruz organizational gifts
While promotional gifts are often viewed as a tool for external communication with customers and business partners, their potential extends far beyond. They can serve as a powerful instrument for fostering stronger internal relationships within an organization.
Nowruz, the Persian New Year, presents an ideal opportunity to utilize promotional gifts to express gratitude and appreciation towards employees, while simultaneously boosting their morale and motivation.
In fact, corporate gifts are a very effective tool to communicate this. It is better to talk a little with our employees before preparing organizational gifts for Nowruz Eid or even start a survey to see what makes them happy, what they need, what purchases they make before Eid. Then, according to this review and evaluation of the employees’ personality, prepare special gifts for them.
Sometimes it is better for the organization to prepare gift cards for Nowruz gifts, in other organizations what can be attractive for them on Eid is to buy from a special store for all family members. Elsewhere, it might be better to get a package full of nuts and sweets as a promotional Nowruz gift. Sometimes a special craft package will be the best corporate Nowruz gift.
Tips for buying promotional and organizational gifts for Nowruz Eid
- Pay special attention to the personality type of your audience when choosing a promotional gift for Nowruz. These gifts should match people's tastes and needs.
- If the nature of your product is such that it can be given as a gift (for example, you do not have an industrial product), try to present your promotional gift related to your product or service. For example, if you are a dry fruit producer, a marble reception box with a dry fruit package inside is a suitable and attractive gift.
- Do not sacrifice quality for price. Don't forget that a quality gift not only adds special value to your brand, but is also more attractive to the recipients and they will be more willing and eager to use this Nowruz promotional gift.
- If you put your logo and brand on the gift, make sure that your logo and brand are legible. But don't forget that choosing the place to insert the brand and logo is very important.
Sometimes organizations place their logo in the best and most important point of the gift so that anyone looking at this promotional gift will notice their brand name and logo at first, but they forget that few people are willing to accept this gift. Use events or important places. Most people do not want to use promotional gifts with the logo and brand of another company in front of others. In this way, that promotional gift will be useless despite all its charm, utility and beauty.
- Always prioritize practical promotional gifts. Because the audience will remember your brand for a long time by using it continuously.
- It is better that Nowruz promotional gifts are such that they can be used in the long term. For example, you prepare a beautiful package of nuts and sweets for your customers during Nowruz. It is true that this gift is very practical, compatible and in harmony with the occasion and probably attractive, but after a while it is over and there is no trace of it. Although you have created a pleasant and pleasant experience for your customer, the truth is that it was a fleeting experience and he will not be in contact with your brand for a long time.
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Not buying some promotional gifts is better than buying and giving them. A cheap pen that doesn't write, a deadline that hasn't been opened or used is disintegrating the cover and pages. The wall calendar, whose heyday is over, and...
With this, you might be happy that you spent a little budget on promotional gifts. But know that you have thrown away this little budget and it will not bring success to your brand, but you have damaged the image of your brand. - Don't underestimate creative promotional gifts. Instead of preparing a repetitive Nowruz gift every year, you can surprise your customers with some creativity.